Simplifying onboarding for non-digitally-native users
Content design + UX writing
2022 | Oppia | Edtech
Building the foundations
Problem: How might we simplify the onboarding flows for both learners and parents/teachers (two separate flows with some cross-over), who may not be digitally- or English-native
User needs:
- Be reassured that the app is relevant for the learner
- Understand that the app is free and trust the app
- Low data usage, due to device limitations in the intended markets (Brazil, Sub-Saharan Africa, Pakistan)
- Privacy and security, app does not contain inappropriate content
- Learners: Allow intended learner to start using the app after downloading
- Parent/Teachers: Monitor progress, manage >1 learner
- Minimize sign-up errors and difficulties
My role: Lead content designer, working losely with 2-3 product managers and 1 product designer / researcher
Outcomes: Successfully launched in English and Brazillian Portuguese, with 100K+ downloads on the Google Play Store.
Content design approach
Reducing cognitive load using the design principle of “progressive disclosure”
This, coupled with a simple, readable style, made the introduction to the app friendly for new users. In the first two onboarding screens, users were introduced to the app, and asked to take a simple action of choosing a language to learn in.
Iterating copy through user research to reduce errors and friction.
We conducted moderated usability tests during the 1st prototype with potential learners and teachers/parents. After which, I looked through the feedback and gathered the points that users were stuck or frustrated, and improved the copy.
Outcomes
Oppia Android app MVP successfully launched in English and Brazillian Portuguese in late-2022, with 100k+ downloads on the Google Play Store.