☀️ dana p
Featured work
 1. Conversational and content design for AI
2. Messaging frameworks
3. Content for complex multi-merchant flows
4. MVP of in-app gamification for growth
5. Generative + evaluative research for tours and transport
6. Simplifying onboarding for non-digitally-native users
7. Visual design
8. Photography projects

About me LinkedIn
Infographics and information design

2020 - Present | Ribbit Network, ConnexionSG,


Selected work for ConnexionSG - Social Media (2020-2022) 


While working on Connexionsg’s Facebook and Instagram from Aug 2020 to Jul 2022, I was part of a three-person team working end-to-end from strategy (editorial calendar, planning campaigns), writing, designing, engaging with followers, ad buys, and managing analytics. I created at least 3-4 posts a week.

Where illustrations were needed, I worked closely with our multimedia designer to dream up the posts. I also worked on a few campaigns with other government agencies, and mentored two interns.

ConnexionSG are Facebook and Instagram pages focused on educational social media content targeted at educators and students, on Singapore’s culture, architecture, history, current affairs, policies, and environment. Everything you see here was created and posted by me.

Instagram
I came up with campaigns focusing on nature and the environment, and on cultural history (including the built environment and food). I then designed and copywrote social media posts for both Facebook and Instagram, and planned for them on our monthly editorial calendar. For most posts, I took trips out to photograph on my own too, which gave me more content to work with. Those were the years where I learnt a lot about shipwrecked treasures, Corinthian pillars, and Southeast Asian shophouse history, and got good at searching the National Archives for photos.

My work transformed the faceless, inactive Instagram page into a lively and engaging companion on all things related to Singapore. My posts, both on Facebook and Instagram, often saw the highest organic reach and engagement. This helped build brand awareness and a steady stream of content for followers.




Feedback from my coworkers 

“ It has been such a pleasure to have worked with you, we were so lucky to have had you on the team. Really appreciate your talent, humour, hard work, decency, responsiveness, care and empathy for everyone.  More than just saying something, your stories always had something to say and your strong, kind voice brought meaning and optimism to what we can be as a people and a nation. The world is a better place for having you here. I am certain you will always be a star wherever you go. Thank you for bringing so much grace to the table and for stubbornly working through challenges.” - Ida B., former editor